Our cases

Our clients are start-ups and SMEs, companies and non-profits, thriving to have a real impact in their sector. They are looking to sharpen their positioning, communicate with impact and design superior customer experiences. They are aware of their need to innovate in today’s fast changing world.

We accompany our clients where and as long as they need it: from designing a powerful brand, to translating it into a new website and revised visual identity; from creating a delightful customer experience to implementing the key steps; from identifying customers’ unfulfilled needs to launching an innovative solution in the form of a Minimum Viable Product.

Ensuring successful MVP Launch: NGRAVE

« How can a tech start-up make the right product design and development choices? »

CONTEXT

NGRAVE is a tech startup launching a breakthrough solution in blockchain security. Their mission is to foster worldwide blockchain adoption.

CHALLENGE

NGRAVE wants to build a solution together with the customer to ensure the product-market fit and an overall intuitive and easy to use solution.

SOLUTION

WowLab helped NGRAVE in determining the right target audience and defining hypotheses on customer requirements and behavior. This was followed by deep dive interviews to validate what truly matters to the end user, based on NGRAVE’s product prototypes.

RESULTS

NGRAVE was able to validate multiple hypotheses on what their customers actually do or do not want in the product, making the overall solution much more aligned with the need. This accelerated NGRAVE’s product development.

Optimizing Communication: Comptaline

« How can a digital fiduciary stand out from competition (by offering a truly unique experience)? »

CONTEXT

Comptaline is a digital fiduciary helping entrepreneurs (mostly IT companies & start-ups) with their accountancy. Their goal is to simplify accountancy through a combination of human & digital tools.

CHALLENGE

Comptaline came to WowLab in the context of updating their current website (built several years ago). Comptaline realized it was time for an upgrade and a rebranding.

SOLUTION

First by identifying customers’ perceptions (positive and negative) of Comptaline. What do they really like? What annoys them? Then we did an exercise to truly identify and express Comptaline’s “Big Why” (their purpose). Next we looked at the existing customer journey, and the current pain of customers.

RESULTS

With this input, we defined a renewed customer journey in phase with Comptaline’s branding. This was translated into very concrete initiatives – including a new logo, a new brand identity and wireframes for the new website.

Rethinking a Customer Experience:
Hive5 by Securex

 « How can a coworking space increase its customers conversion rate? « 

CONTEXT

Hive5 is a coworking space located in Brussels. Their goal is to create a strong Belgian community by opening 4 new spaces in different Belgian cities.

CHALLENGE

Hive5 came to WowLab in the context of increased competition in the coworking market.

SOLUTION

WowLab accompanied Hive5 by designing a wow experience to increase customer conversion rate. We asked Hive5’s (won & lost) prospects about their experience with Hive5. Based on these insights, we redefined the key aspects to promote the space.

RESULTS

We designed a new customer journey focusing on the prospecting and onboarding phases. This was translated into very pragmatic initiatives, already implemented by Hive5.

Developing an innovative platform: HireRing

« How can a user platform increase its usage? »

CONTEXT

HireRing is a platform democratizing recruitment by putting companies directly in touch with recruiters. This concept has been highly successful all over the globe and does not yet exist in Belgium.

CHALLENGE

HireRing came to WowLab asking for guidance about building a Minimum Viable Product: what is absolutely necessary for the platform to be a success?

SOLUTION

WowLab helped HireRing to prioritize its efforts by identifying the core needs of its users – both recruiters and companies – and the functionalities that should consequently be developed.

RESULTS

HireRing gained confidence and speed in further developing and launching its MVP: ensuring lower (development) costs and higher chance of success due to early validation. WowLab acts as a partner, mentoring HireRing throughout this process.

Entering a new market: BSP Auto

« How can a French company enter the Belgian tourism market? »

CONTEXT

BSP Auto is a French broker for car renting, active in B2B and B2C; number 1 in France.

CHALLENGE

BSP Auto asked WowLab for help to successfully enter the Belgian market.

SOLUTION

WowLab identified Belgian’s agencies needs and desires; then introduced BSP Auto to the major agencies in Belgium.

RESULTS

Today, WowLab plays a key role as BSP Auto’s partner in further developing its presence in the Belgian B2B market.

Creating a strong branding & awareness: PEFC

« How can an NGO increase its presence throughout its whole value chain? »

CONTEXT

PEFC is a certification label for sustainable forests – locally and globally.

CHALLENGE

PEFC is working towards increasing its presence throughout the whole value chain: from foresters to transformers all the way to retailers and individual buyers.

SOLUTION

WowLab accompanied PEFC through a branding exercise. Together, we generated wow ideas to increase its presence from foresters to individual buyers.

RESULTS

PEFC has a set of impactful initiatives for its different personae (foresters, retailers, etc.) to increase its visibility, with a pragmatic action plan, defined together with WowLab.